Simple relationships like ‘tea and cake’, ‘strawberries and cream’, and my favourite ‘gin and tonic’, are ones that are unwavering and cannot be replaced, but as far as marketing goes, brands today need to focus on building stronger long-term customer engagement rather than on quick, short-term customer acquisition and individual sales. With smartphone adoption continuing […]
Today, more than ever, a brand is more than just the products they sell, or the services they offer. As consumers become more savvy and are connected 24/7, brands need to recognise that a personality is what will set them apart from the crowd and help them to engage new customers. But is it possible […]
When marketing expert Nicola Renshaw became a mum she wanted more flexibility than her job offered – so she decided to go freelance. Find out how she overcame the fear and shaped a business that suits her life. What’s your career background? I have over 18 years’ experience in B2B marketing for corporates in the IT […]
In todays world, consumers are used ravishing media when they want to, via whatever device they choose – how many of us sit and watch TV in the evenings, only to have a phone and tablet next to us to do a spot of online shopping, or send an email? Guilty! But coping with a […]
Having worked recently with a handful of corporate clients in the tech space there’s a buzz phrase going around at the moment that is unavoidable – and that’s ‘Digital Transformation’. In most cases, shifting to digital is the only way an enterprise level company is going to stay ahead of the competition due to the […]
In a professional context it often happens that private or corporate clients corder a publication to be made and presented with the actual content still not being ready. Think of a news blog that’s filled with content hourly on the day of going live. However, reviewers tend to be distracted by comprehensible content, say, a random text copied newspaper or the internet. The are to focus on the text, disregarding the layout and its elements. Besides, random text risks to be unintendedly humorous or offensive, an unacceptable risk in corporate environments.
Twitter is an amazing marketing tool. Probably one of the most sociable of all those online as it’s interaction is fast with limited characters per tweet (140) and can quickly grab attention and raise your online profile within your core networks. Who uses it? Anyone and everyone as it’s often used as a quick news […]
Let’s make things simple….here are some of the Twitter basics explained: @: adding this to the beginning of someone’s Twitter name creates a direct link to that person’s profile. Use this whenever you mention or reply to other users. # (hashtag): add this to the beginning of a word or topic which adds your tweet […]