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Relationship Marketing – as simple as ‘Gin and Tonic’?

Relationship Marketing – as simple as ‘Gin and Tonic’?

Simple relationships like ‘tea and cake’, ‘strawberries and cream’, and my favourite ‘gin and tonic’, are ones that are unwavering and cannot be replaced, but as far as marketing goes, brands today need to focus on building stronger long-term customer engagement rather than on quick, short-term customer acquisition and individual sales. With smartphone adoption continuing […]

Is your business ready for the digital shift?

Is your business ready for the digital shift?

Having worked recently with a handful of corporate clients in the tech space there’s a buzz phrase going around at the moment that is unavoidable – and that’s ‘Digital Transformation’. In most cases, shifting to digital is the only way an enterprise level company is going to stay ahead of the competition due to the […]

Why do you need a Content Calendar?

Why do you need a Content Calendar?

For a small business, a content calendar can be a vital planning tool. Particularly if budget is tight and focus on marketing is - in the politest possible way – ad hoc! Strange really when you’re probably used to planning every other part of your life outside of work with a military precision – from [...]
Etiquette & Essentials to getting started

Etiquette & Essentials to getting started

In a professional context it often happens that private or corporate clients corder a publication to be made and presented with the actual content still not being ready. Think of a news blog that’s filled with content hourly on the day of going live. However, reviewers tend to be distracted by comprehensible content, say, a random text copied newspaper or the internet. The are to focus on the text, disregarding the layout and its elements. Besides, random text risks to be unintendedly humorous or offensive, an unacceptable risk in corporate environments.

So how can Twitter really help my business?

So how can Twitter really help my business?

Twitter is an amazing marketing tool. Probably one of the most sociable of all those online as it’s interaction is fast with limited characters per tweet (140) and can quickly grab attention and raise your online profile within your core networks. Who uses it? Anyone and everyone as it’s often used as a quick news […]

Twitter Lingo understood

Twitter Lingo understood

Let’s make things simple….here are some of the Twitter basics explained: @: adding this to the beginning of someone’s Twitter name creates a direct link to that person’s profile. Use this whenever you mention or reply to other users. # (hashtag): add this to the beginning of a word or topic which adds your tweet […]