Tags: customer experience

Relationship Marketing – as simple as ‘Gin and Tonic’?

Relationship Marketing – as simple as ‘Gin and Tonic’?

Simple relationships like ‘tea and cake’, ‘strawberries and cream’, and my favourite ‘gin and tonic’, are ones that are unwavering and cannot be replaced, but as far as marketing goes, brands today need to focus on building stronger long-term customer engagement rather than on quick, short-term customer acquisition and individual sales. With smartphone adoption continuing […]