Tags: Digital marketing

Relationship Marketing – as simple as ‘Gin and Tonic’?

Relationship Marketing – as simple as ‘Gin and Tonic’?

Simple relationships like ‘tea and cake’, ‘strawberries and cream’, and my favourite ‘gin and tonic’, are ones that are unwavering and cannot be replaced, but as far as marketing goes, brands today need to focus on building stronger long-term customer engagement rather than on quick, short-term customer acquisition and individual sales. With smartphone adoption continuing […]

Why do you need a Content Calendar?

Why do you need a Content Calendar?

For a small business, a content calendar can be a vital planning tool. Particularly if budget is tight and focus on marketing is - in the politest possible way – ad hoc! Strange really when you’re probably used to planning every other part of your life outside of work with a military precision – from [...]
So how can Twitter really help my business?

So how can Twitter really help my business?

Twitter is an amazing marketing tool. Probably one of the most sociable of all those online as it’s interaction is fast with limited characters per tweet (140) and can quickly grab attention and raise your online profile within your core networks. Who uses it? Anyone and everyone as it’s often used as a quick news […]

Twitter Lingo understood

Twitter Lingo understood

Let’s make things simple….here are some of the Twitter basics explained: @: adding this to the beginning of someone’s Twitter name creates a direct link to that person’s profile. Use this whenever you mention or reply to other users. # (hashtag): add this to the beginning of a word or topic which adds your tweet […]